ABOUT 73 MEDIA

Building a connected body of work.

73 Media is a creator-led studio created by Mohammed Abdullah to bring research, video and digital publishing into one system.

The idea is not to keep launching disconnected projects. A strong piece of research should be able to live as a documentary, a deeper article, a short-form story, a newsletter entry and, when the material is strong enough, part of a book.

Muslance is the first flagship project. It focuses on evidence-backed documentary stories across business, science, technology, geopolitics and the systems that shape the modern world.

Over time, 73 Media can also host additional English-language channels, research collections and digital publishing projects while keeping the same editorial and production foundation.

The operating principle

Do the difficult research once. Then adapt it carefully for each format instead of copying the same content everywhere. Video should be watchable. Articles should be searchable and deeper. Books should connect ideas into something larger.